About Little Formula · Berlin

Serving Parents.
Delivering Peace of Mind.

A small team in Berlin, the same HiPP and Holle tins German parents buy, and a FedEx flight to your door in 1–2 days. That is the whole company — and this line is the whole promise.

  • 20,000+ families in the US
  • 4.8 / 5 on Trustpilot
  • $0 at the door
  • 6+ months fresh, guaranteed

From Germany to your door in 2–4 business days

Every order leaves our German warehouse within 24 h on business days and flies express — with full tracking from the first scan to your doorstep.

  • Ships within 24h on business days
  • Full door-to-door tracking
  • Delivered in 2–4 business days

The price at checkout is the price you pay

All duties and tariffs are covered by us — your delivery never rings the doorbell with a surprise invoice, and there is no customs paperwork for you.

  • All duties & tariffs covered
  • No customs paperwork for you
  • No hidden costs, ever

Fresh stock, never clearance

We buy directly in Germany and rotate stock continuously — every formula leaves with at least 6+ months until expiration, batch-checked before shipping.

  • 6+ months shelf life guaranteed
  • Sourced directly in Germany
  • Batch-checked before shipping

Instructions you can actually read

A step-by-step feeding guide in US English is printed with every order — measurements already converted, stage-by-stage guidance, no guesswork.

  • Printed with every order
  • US measurements & water ratios
  • Stage-by-stage guidance

Genuine HiPP & Holle formula, food & care

The calm part of the first year.

#1 Bestseller

Hypoallergenic Formula

HiPP HA Combiotik · PRE, Stage 1 & 2 · $39.95

Shop HA formula

Serving Parents.
Delivering Peace of Mind.

Sealed German originals with an English feeding guide, checked and packed in Berlin. FedEx Express in 2–4 business days, duties prepaid.

4.8 / 5 · 356 reviews Read more about our promise
Cow Milk FormulaOrganic · from $19.98
Goat Milk FormulaOrganic
Comfort & Anti-Reflux
Organic Pouches
Organic Porridges
Baby Care

German stages, explained

Five numbers on the tin. One is yours.

German formula follows your baby's age in stages. Pick the one that matches today — the tins underneath are the ones you would actually buy.

Stage 1 · from birth. The same base as PRE plus a little starch, so it is creamier and keeps a hungry baby full a bit longer. Also complete for the whole first year.

Every baby is different — always talk to your pediatrician when you choose a formula.

Holle veggie pouches

Grown in the garden, squeezed for little ones.

Organic veggies and fruit in Demeter quality, gently blended into a smooth pouch. From 6 months, in a recyclable pouch.

Veggie BunnyCarrot & sweet potato with peasFrom 6 months · no added salt

Carrot CatCarrot, mango, banana & pearFrom 6 months · no added sugar

Power ParrotPear & apple with spinachFrom 6 months · no added sugar

Zebra BeetApple & banana with beetrootFrom 6 months · no added sugar

Ready for the first spoon?

From first bottle to first spoon, we grow with you.

The same organic brands you trust for formula, now for their very first bites. Gentle grains, no added sugar and plenty of happy mess.

Best. Breakfast. Ever.
4x HiPP Apple Banana Apricot with Yogurt $12.00
5+monthsFirst bite!
Free gifts from $30Ships with your formula

What parents say

Verified reviews, by real parents

4.8/ 5 Rated 4.8 out of 5
  • “Nothing to pay at customs.”
  • “Faster than my pharmacy refills.”
  • “Dates a full year out.”
  • “From colicky to calm.”
  • “The English guide made switching easy.”
  • “Both of my babies have done excellent on it.”
365 reviews

The wind-down bath

Warm water, soft bubbles, sweet dreams.

HiPP Baby Care means no tears, gentle care for sensitive skin and a calm little one at bedtime.

Hair & Body WashShampoo and body wash in one, from the seal bottle

Sleep Well BathA calming bath for the evening routine

Body & Hair Wash Family PackCleanses gently and without tears, from day one

Shampoo & ConditionerEasy combing, no tugging

Foaming Face & Hands WashSoap-free foam for face and hands

Baby care

The little moments in between feeds.

Bath time, foot rubs, lotion everywhere. Gentle European care from the brands you already trust.

Still got questions?